Bridging the Gap

Move-in at Michigan State University!

Posted by Sophia White, National Content Coordinator on Sep 29, 2017 3:39:12 PM

Move-in is historically a difficult time for students returning to campus and dealing with the logistics of moving into residence halls, finding classroom buildings, acquiring textbooks, connecting to campus WiFi, and generally facing the post-summer blues that arise with the first day of the fall semester. But move-in also signals exciting changes. It’s a chance for students to reconnect with friends they haven’t seen in months, get involved on campus, and launch themselves into academics and new research.  At Michigan State University, Fall also signals exciting events such as Sparticipation, the campus-wide student organization fair in which over 600 organizations organize to recruit new members and communicate information about their clubs.

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Topics: Social Media, Campus Life Channel, Gen Z, Digital Signage

Welcome Class of 2020!

Posted by Sophia White, National Content Coordinator on Sep 8, 2016 8:18:12 AM


“Welcome Class of 2020!” screams every Tweet, school-sponsored YouTube video, Instagram photo, event flyer, and chalk message on campus during move-in weekend. Parents are fighting back tears as children leave the nest; smiling, peppy RAs and orientation leaders are trying to lure students in for icebreaker games; the dining hall staff is introducing the six different types of pizza they offer daily - and as a new student trying to act cool in the midst of crushing uncertainty and a sense that you’re leaving everything you know behind, how do you make sense of it all?

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Topics: Social Media, Campus Life Channel, Cable TV, Student Satisfaction, Digital Signage, IPTV