Bridging the Gap

Video and Student Success at Ohio State University: A Recap of AHECTA 2018

Posted by Sophia White, National Content Coordinator on Oct 30, 2018 11:42:13 AM
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Topics: IPTV, Cable TV, Video, Technology Trends, Social Media

Millennials and Social Media: How to (Actually) Stay Relevant

Posted by Sophia White, National Content Coordinator on Feb 17, 2017 9:40:16 AM

 The 2017 undergraduate lives and breathes social media. Walking around campus, studying in the library, eating in the dining hall, checking out the A cappella show, and (gasp!) even in class, students are checking Snapchat, Instagram, and Facebook. YouTube is the logical next step for the student who’s trying to craft the school’s most stellar Halloween costume, and the computer science student who can’t handle his school’s network speeds will naturally escalate his complaints to Twitter.

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Topics: Millennials, Social Media, Campus Life Channel, Higher Ed Trends, IPTV, Video

Welcome Class of 2020!

Posted by Sophia White, National Content Coordinator on Sep 8, 2016 8:18:12 AM


“Welcome Class of 2020!” screams every Tweet, school-sponsored YouTube video, Instagram photo, event flyer, and chalk message on campus during move-in weekend. Parents are fighting back tears as children leave the nest; smiling, peppy RAs and orientation leaders are trying to lure students in for icebreaker games; the dining hall staff is introducing the six different types of pizza they offer daily - and as a new student trying to act cool in the midst of crushing uncertainty and a sense that you’re leaving everything you know behind, how do you make sense of it all?

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Topics: Campus Life Channel, Student Satisfaction, Digital Signage, Cable TV, IPTV, Social Media