The 2017 undergraduate lives and breathes social media. Walking around campus, studying in the library, eating in the dining hall, checking out the A cappella show, and (gasp!) even in class, students are checking Snapchat, Instagram, and Facebook. YouTube is the logical next step for the student who’s trying to craft the school’s most stellar Halloween costume, and the computer science student who can’t handle his school’s network speeds will naturally escalate his complaints to Twitter.
“Welcome Class of 2020!” screams every Tweet, school-sponsored YouTube video, Instagram photo, event flyer, and chalk message on campus during move-in weekend. Parents are fighting back tears as children leave the nest; smiling, peppy RAs and orientation leaders are trying to lure students in for icebreaker games; the dining hall staff is introducing the six different types of pizza they offer daily - and as a new student trying to act cool in the midst of crushing uncertainty and a sense that you’re leaving everything you know behind, how do you make sense of it all?